Meet Sally Holmes: Our Lead Editor & AFOL Enthusiast

"A lifelong builder with a passion for storytelling, Sally Holmes is proof that the best stories are often built brick by brick."

Sally has spent years working with some of the biggest lifestyle and culture publications in Australia and the US, but her most rewarding "editorial" work often happens on her own workbench. A dedicated AFOL (Adult Fan of LEGO), Sally has a deep appreciation for the design, history, and pure joy found in every set.

After a successful career writing for major global titles, Sally has now brought her passion to the UK, where she’s diving headfirst into the rental community. At Lend A Brick, Sally combines her professional blogging background with her genuine enthusiasm for the hobby.

Whether she’s deep-diving into the latest 2026 Star Wars releases or sharing her own tips for keeping a collection organized, Sally’s mission is to make the world of LEGO® rental accessible, exciting, and transparent for builders of all ages.